Something I had noticed from the latest round fashion weeks has been the emergence of an anti-trend that seems to be taking over the sartorial spectrum.
The urban dictionary definition of Nomcore states that "A subculture based on conscious, artificial adoption of things that are in widespread use, proven to be acceptable, or otherwise inoffensive. Ultra-conformists"
This is, in essence the embodiment of anti-fashion, so why has this become a trend? Why am I and others seeing this on countless blogs, street style websites and magazines? This could be for one simple reason, people adore fashion, follow fashion and aspire to own fashion. But life often gets in the way. Sometimes it is not possible to wear Louboutin's on the tube, or to go full 'haute' for lunch. Nomcore has come to the forefront, purely because it is a stylisation of our off duty selves.
I speak from personal experience; working in the field that I am very lucky to do I often find myself, day after day wearing a uniform of your own making that is comfortable and fit for purpose. Throughout the course of a working day you could be anywhere from rummaging in sample cupboards and travelling across London, meeting with clients or presenting figures and trends to members of your team. While a 'uniform' is a loose interpretation of Nomcore, it is the most plausible one. You always want to look great and trend led at work (well, I do at least) and you want to be comfortable and able to run from pillar to post to get your job done.
In order to do this, you find that you revert to the same variation of comfortable, fit for purpose clothing.
The official interpretation of the Nomcore wardrobe, taken from William Gibson's Pattern
Recognition is as follows:
Recognition is as follows:
"A small boy's black Fruit of the Loom T-shirt, a thin gray (sic) V-neck pullover purchased by the half-dozen from a supplier to the New England prep schools, and a new and oversized pair of black 501's, every trademark carefully removed."
This is not, as buzzfeed and others suggest regression to wearing over-sized Dad shirts and
Seinfeld trainers. There is a reason this look is seen best on Freja Beha Erichsen and Erin Wasson off duty.
Seinfeld trainers. There is a reason this look is seen best on Freja Beha Erichsen and Erin Wasson off duty.
This is a look that transitions from day to night easily, because it the the essence of versatility. You can give this a try for the spring by wearing some easy plimsolls and a light jacket. Continue into Autumn/Winter with a pea coat and a pair of brogues, while wrapping up warm with an over-sized knitted scarf.
It's easy to make your own, the beauty of the trend (or an evolution of it) is to add accessories. You can have your staple of jeans, t-shirt/shirt jumper or cardigan in variations of beige, grey. navy and cream (which is currently 70% of my wardrobe) but if the idea of blending in gives you the shivers add an interesting cluster of bracelets, wear your hair up in a scarf, have a large (functional, of course) brightly coloured handbag.
Nomcore is the perfect canvas for your own creativity. It's easy, it's comfortable and it's definitely here to stay. I am definitely going to attack the last 30% of my wardrobe, I think Black is on the cards next!
Have a look at my Nomcore style ideas below:
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